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Online news is becoming easier to sell, suggests study


Consumers are becoming more willing to pay for online news, although most still choose not to, a study suggests.

The percentage of UK-based web users who read paid-for content had more than doubled to 9% during the past 10 months, it said.

Gains were also seen in the US, France and Germany, although Denmark bucked the trend.

Those aged 25 to 34 years old appeared most prepared to pay, and men were more willing than women, the study suggests.

The research will be of particular interest to newspapers, including the Sun, Daily Telegraph, Bild and Washington Post, which are all constructing paywalls this year.
Valued analysis

The researchers said that in the US, ownership of a tablet or smartphone appeared to encourage payments - particularly if the devices were made by Apple.

However, they cautioned that the effect was less pronounced in the UK - possibly because so many news apps in the country were offered for free - and that some types of publication found it easier than others.
Reuters survey graphic

"The data indicate, on average, 10% of people have paid for news i