日々更新mobilerA8（Yahoo!ニュースを毎日ウォッチ）

BBCより。マイクロソフトのタブレット型への参入、surfaceの不信で大幅なテコ入れ。

記事のオリジナルは以下。
http://content.microsoftstore.com/en-us/offers?WT.mc_id=PromoEmail_iPadTradein_9-5-13_GetDetails#offer-tablet-trade
What a deal
How to redeem this offer

Bring in your gently used iPad 2, 3, or 4 and get a minimum of a $200 gift card to the Microsoft store.
Looking to upgrade your tablet? Check out the Surface RT or Surface Pro.
Surface RT
The revolutionary new tablet built by Microsoft comes pre-installed with touch-enabled versions of Word, Excel, PowerPoint, and OneNote.
Starting at $349

Surface Pro
The laptop in tablet form, built by Microsoft, runs your favorite Windows desktop programs and includes a one month free trial of Office 365.
Starting at $799

ということで、iPad１は対象外・・・なのである。

BBCより。
http://www.bbc.co.uk/news/technology-24079527
Microsoft offers $200 token for used iPads

Microsoft has launched a US marketing offer for people to exchange "gently used" iPads for Microsoft products such as Surface tablets.

The company is offering at least a $200 token to go towards products such as the Surface RT and the Surface Pro.

Microsoft is far behind Apple in terms of global tablet sales and market share.

One US-based analyst expressed doubts that many people would swap their iPad for a Microsoft product.

"Do I think that many people will take [Microsoft] up on this offer? In a word, no," said Gartner mobile device analyst Van Baker. "The app ecosystem is the problem for Microsoft and this offer doesn't fix that problem."

There was a far greater range of mobile apps available for iPads than for Windows devices, giving Apple a competitive edge, said Mr Baker.

Microsoft has been engaged in an aggressive US marketing campaign to try to tempt Apple iPad users to buy Windows-based tablets.

In May, Microsoft launched an iPad v Windows comparison website, coupled with head-to-head advertising campaigns.

Microsoft has experienced problems trying to sell Surface devices.

In the first quarter of this year, Apple shipped 19.5 million iPads, compared with 900,000 Microsoft tablets.

In the second quarter, Microsoft shipped only 300,000 Surface devices, technology publication CiteWorld said.

Although Microsoft announced a revenue of $853 million on Surface sales in its latest financial regulatory filing, the company took a $900 million loss after failing to shift Surface RT devices.

Microsoft's $200 (£150) gift certificate offer is valid in its bricks and mortar stores.