日々更新mobilerA8（Yahoo!ニュースを毎日ウォッチ）

アップルがＢｅａｔｓを買う理由。BBCより。
What does Apple want from Dr Dre?
http://www.bbc.com/news/technology-27340359

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My first reaction to the news that Apple may be about to make its biggest ever purchase by scooping up Dr Dre's Beats headphones business was… why?

For the previously sensible Tim Cook to go on a spree, splashing out billions on a fashion brand like a hiphop artist ordering up Cristal champagne in a club, seems out of character.

Look back at the list of Apple's recent acquisitions and they could not be more different from Beats. They are mostly small technology businesses, acquired both for the brains of their staff and for the capabilities they might bring to new Apple products.

And with the exception of Siri, the software firm bought to power Apple's voice-activated digital assistant, you never hear the names of its purchases after they disappear into the Cupertino campus. Look across the range of Apple products and everything is branded with that familiar logo.・・・

−アップルの最近の買収先を見ているとBeatsに類するものが多い。
　小型の技術分野によるビジネスが多く、アップル製品に活かせるものだ。