日々更新mobilerA8（Yahoo!ニュースを毎日ウォッチ）

BBCより。
グーグルが特許を取得。
タクシーとネット広告を連動。
要するにショップ側にタクシー料金を負担させる仕組み。

タクシー裏物語　現役ドライバーが明かすタクシーの謎

これはその通りで、せこい話をすれば、駅から遠い飲み屋はタクシー料金を負担（乗り合いで結構）して、終電保障をすることで立地の悪さ（実は職場は旧市街地で職場からは近い可能性も高い）を解消できる可能性がある。
Google patents ad tech linking restaurant to taxi ride
http://www.bbc.co.uk/news/technology-25878075
Technology giant Google has patented a way of linking online ads to free or discounted taxi rides to the advertising restaurant, shop or entertainment venue.

The transport-linked ad service could encourage consumers to respond more often to location-based special offers, experts say.

Algorithms would work out the customer's location, the best route and form of transport, Google says.

Analysts have welcomed the idea.

Gregory Roekens, chief technology officer at advertising company AMV BBDO, told the BBC: "This is trying to turn advertising into a utility and remove barriers for consumers. It's a really interesting idea."
Location-based

Advertisers will mine huge databases recording people's habits, likes and preferences so that ads can be highly targeted.

Combining this information with location data gleaned from wi-fi, cellular and GPS tracking will enable businesses to tailor their ads and special offers according to where people are, the time of day and their schedules.

The addition of free or cheap travel to the location will be the icing on the cake, Google hopes.

In August, Google's venture capital arm invested $258m (£156m) in Uber, the San Francisco-based car hire network.

Mr Roekens believes Google is envisaging customers making use of such services when responding to mobile ads in future.

And given the company's major investment in autonomous vehicle technology, the prospect of customers being ferried automatically to nearby business venues after responding to location-based ads on their smartphones does not seem too fanciful.

But this was still "several years away"