wii Uも3DSでさえも見込み通りに売れていない。
すっかりスマートフォンにゲームの座を奪われてしまった。
回復は容易ではないだろう。
簡単な解決はアプリ分野への進出。
おそらくそこしかない。
BBCより。
Nintendo posts full year loss after weak Wii U sales
http://www.bbc.com/news/technology-27308862
新品価格 |
Weak sales of its games consoles have led Nintendo to report an annual loss.
The Japanese firm reported a net deficit of 23.2bn yen ($229m; £135m), a reversal of its 7.1bn yen profit the previous year.
It said lower-than-expected demand for its Wii U console and 3DS handheld had caused sales to miss its forecasts.
However, it added that it expected forthcoming games would help it to turn around its fortunes ahead of a more fundamental shift in strategy.
The company still has more than 1.3tn yen-worth of net assets on its balance sheet thanks to the stronger performance of its earlier games systems.
That offers it some leeway as it attempts to refocus the business.
Satoru Iwata Nintendo's president intends to launch a range of health products
In March, its president, Satoru Iwata, announced it planned to establish a new division focused on "health", separate from its video games business, as it attempts to increase customer numbers.
However, he was not specific about what kind of products this involved or when they would launch.
Nintendo previously had success with the Wii Fit "home workout" hardware and software released for its last-generation console.
Its decision not to host a press conference at E3 - Los Angeles' Electronic Entertainment Expo - next month might indicate that a preview of the new technology is still some way off.
"The quality-of-life initiative, I think, is still in its embryonic phases and I don't think we will see any concrete development in that area for a number of quarters," Piers Harding-Rolls, head of games at consultants IHS, told the BBC.・・・
−結局、ソフトの良し悪しだが。
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