流れとしては納得できるもの。
何が不正なサイトかは指定をするという。
BBCより。
Attempt to cut off illegal websites' advertising revenue
http://www.bbc.com/news/technology-26788800
Websites offering illegal copyrighted material could see their advertising revenue cut under a new initiative.
Police have created an online database of websites "verified" as being illegal.
It is hoped that firms that handle advertising will use the resource to make sure they do not serve advertising on those sites, cutting off revenue.
Top piracy sites generate millions of pounds thanks to advertising.
One estimate, from the Digital Citizens Alliance - a group backed by rights holders - suggested that piracy websites worldwide generated $227m (£137m) from advertising revenue each year.
Even smaller sites commanded revenues into the hundreds of thousands, the group said.
'Safety tool'
Most brands hire third parties to distribute their online advertising to hundreds of websites at once, which can sometimes lead to them unintentionally appearing against unfavourable content.
The Infringing Website List (IWL) will be an "up-to-date list of copyright infringing sites" that can be cross-referenced by those third parties, in the hope that they will pull their advertising from those sites.
"If an advert from an established brand appears on an infringing website not only does it lend the site a look of legitimacy, but inadvertently the brand and advertiser are funding online crime," said Detective Chief Inspector Andy Fyfe from the City of London Police Intellectual Property Crime Unit (Pipcu).・・・
−海賊サイトの多くは、広告収入を払っているという。
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