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新品価格 |
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新品価格 |
要するに紛らわしいということ。
ゲームプレーヤーが実際に急減したということだから、訴える理由もある。
そもそもマッチングアプリの開発者もZyngaのプレーヤーだったというから意図的と言われて仕方ないだろう。
http://www.bbc.co.uk/news/technology-23515738
Zynga sues sex app maker over Bang With Friends name
The makers of a "casual sex matchmaking app" called Bang With Friends are facing legal action over its name from games studio Zynga.
The app, which launched in January, alerts Facebook friends who express mutual interest in a sexual encounter.
Bang With Friends Inc says it has more than a million registered users
Zynga, which owns games Words With Friends and Chess With Friends, has filed court papers in San Francisco complaining of trademark infringement.
Intellectual property
Zynga says Bang With Friends Inc "selected the name Bang With Friends for its casual sex matchmaking app with Zynga's game trademarks fully in mind", reports Bloomberg.
"Zynga filed a lawsuit to stop blatant infringement of its valuable 'With Friends' brand," Renée Lawson, the firm's Deputy General Counsel, said in a written statement.
"A company calling itself 'Bang with Friends' - whose own founders played Zynga's 'With Friends' games - decided to gain attention for its sex-related app by leveraging Zynga's well-known mark. Zynga is compelled to file suit to prevent further consumer confusion and protect its intellectual property rights against infringement."
Bang With Friends said it had yet to receive official papers.
"We heard through media reports that Zynga has filed a trademark infringement claim with respect to the 'with friends' part of our name," the company told the BBC.
"As a technology company, we take intellectual property seriously, and will evaluate the case in detail once we receive a copy."
'Cool'
Trademark expert Roland Mallinson, a partner at Taylor Wessing legal firm, said Zynga would have to weigh up whether the legal action would be less harmful to its reputation than any parody of the brand.
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