日々更新mobilerA8（Yahoo!ニュースを毎日ウォッチ）

BBCより。キットカットというバージョンに新しいアンドロイドOSになるとのこと。

ネスレ日本 キットカットプチバッグ 15個×12袋 新品価格 ￥3,150から (2013/9/4 07:27時点)

キーライムパイとされていた４．４のことのようである。
話題作りとしては手軽でよいと思うが、アンドロイドの新しいOSがでた、といってもね。
http://www.bbc.co.uk/news/technology-23926938
Android KitKat unveiled in Google surprise move

Nestle plans to sell more than 50 million chocolate bars featuring the Android mascot
Continue reading the main story


Google exec poached by Chinese rival
Most phone malware 'targets Android'
Nestle recalls KitKat Chunky bars
Google is calling the next version of its mobile operating system Android KitKat.

The news comes as a surprise as the firm had previously indicated version 4.4 of the OS would be Key Lime Pie.

The decision to brand the software with the name of Nestle's chocolate bar is likely to be seen as a marketing coup for the Swiss food and beverage maker.

However, Google told the BBC that it had come up with the idea and that neither side was paying the other.

"This is not a money-changing-hands kind of deal," John Lagerling, director of Android global partnerships, told the BBC.

Instead, he said, the idea was to do something "fun and unexpected".

However, one branding expert warned there were potential pitfalls to such a deal.

"If your brand is hooked up with another, you inevitably become associated with that other brand, for good or ill," said Simon Myers, a partner at the consultancy Prophet.

大金の動く離しではなく、遊び感覚で広告費が発生するわけではないというが、当然、ブランドイメージがどちらも良ければ良いのだが、一方が悪いとこうしたジョイントは一方に悪影響を与えるということは忘れてはならないよ、という専門家の意見も紹介されている。