きままにトレンド主義

ファッションブランド ” Miu Miu（ミュウ・ミュウ）” が、人気女優のエル・ファニングさんやララ・ストーンさんらが出演する2017春夏キャンペーン ” Suddenly Next Summer（夏は突然に）” の広告を公開しました！



撮影を手掛けたのは、フォトグラファーのアラスデア・マクレランさんで、アラスデアさんによる広告キャンペーンは3度目となります。今回の広告には、エルさんとララさんのほかに、キャロリン・マーフィーさん、ソニア・ベン・アンマーさん、エルサ・ブリシンガーさん、カレン・エルソンさん、ビルギット・コスさん、メイヨーワ・ニコラスさん、エレン・ローザさんが出演しています。


ミュウ・ミュウの公式Instagramに広告がアップされています。

Today Miu Miu reveals “Suddenly Next Summer”, the third campaign by photographer @alasdairmclellan. This season the British photographer works with actress @ellefanning and a cast of women who represent the ever-shifting spectrum of fashion industry visibility: icons @misskarenelson, @carolynmurphy, and @lara_stone appear with a slate of new talent. #miumiuSS17

Miu Miuさん(@miumiu)が投稿した写真 - 2017 1月 6 1:53午前 PST

The #miumiuSS17 collection is in itself a collage of fun, feminine fashion evoking disparate eras, aesthetics, and guides for so-called age-appropriate dress. It is the next iteration of Miuccia Prada’s twisting and turning meditation on what a woman wants to wear, what she is expected to wear, what she has worn, what she can wear, and where those shifting ideas collide. Suddenly Next Summer by @alasdairmclellan

Miu Miuさん(@miumiu)が投稿した写真 - 2017 1月 6 2:56午前 PST

The pairings of sumptuous leather purses and rubber swim caps further themes of exaggeration and discontinuity: patterns are blown up and dimensionalized on everything from coats to knit bikinis. Here, as always, the Miu Miu girl escapes neat classification or obvious stereotype. Suddenly Next Summer by @alasdairmclellan. #miumiuSS17

Miu Miuさん(@miumiu)が投稿した写真 - 2017 1月 6 3:17午前 PST

The Miu Miu girl is certainly self-assured but she is also self-aware: she knows that her fantasy beach images spur engagement even as the story behind them is as deep and as profound as the ocean. Suddenly Next Summer by @alasdairmclellan. #miumiuSS17

Miu Miuさん(@miumiu)が投稿した写真 - 2017 1月 7 2:02午前 PST

The setting: the proverbial carefree, sun-soaked beach that recalls countess summer films from ‘Il Sorpasso’ to ‘Beach Blanket Bingo’. But beneath the sunny surface, “Suddenly Next Summer” continues Miu Miu’s interrogation of contemporary femininity and nebulous terms like actor, it girl, model, and celebrity. Suddenly Next Summer by @alasdairmclellan. #miumiuSS17

Miu Miuさん(@miumiu)が投稿した写真 - 2017 1月 8 9:08午前 PST

The metaphor of the ocean - mysterious, vast, and deep - is overlaid with pictures of uninhibited joy. The collages, composed as they are of multiple layers of thin images, reinstate the notion of the constructed identity: the creative role every woman takes on when imagining and organising her public-facing life. Suddenly Next Summer by @alasdairmclellan. #miumiuSS17

Miu Miuさん(@miumiu)が投稿した写真 - 2017 1月 9 1:06午前 PST