日々更新mobilerA8（Yahoo!ニュースを毎日ウォッチ）

BBCより。さして賢くないスマートフォンとは？
http://www.bbc.co.uk/news/business-22390444
Market for feature phone apps is low-tech goldmine

The next time you are standing at a bus stop, cursing the late-running service, spare a thought for Milind Dahikar.

This Mumbai resident is probably enduring more extreme weather conditions than you, and there's a chance the road his bus should be on might not even be there.

His city's streets change constantly with new construction, while the traffic is notoriously unpredictable (the population of more than 20 million puts it on a par with all of Australia).

"My house is nearly 15 minutes away from the bus stop - I have to take an auto rickshaw - and I have to time it carefully to get to the bus stop just in time," says Mr Dahikar.
Mumbai street scene Traffic report: The streets of Mumbai are often gridlocked or being dug up, so buses are unpredictable

"Often, I would arrive too early, especially during the monsoons when the buses regularly got delayed, or too late, and have to stand in the summer heat or heavy rains waiting for a bus or looking for alternate means of transport."
Running late

In the West, you might deploy a bus tracking app on your smartphone to inform you when that errant bus will arrive.

But in India the mobile infrastructure is less developed.

Even if it were available, many people don't have smartphones to take advantage of such apps.

To help rain-drenched and sun-parched staff such as Mr Dahikar, his employer, the IT outsourcing provider Mastek, came up with a solution.

西欧と東ではちょっと違うという事。